The culture of the Philippines is based mainly on the various native religious groups, which have different cultural backgrounds and traditions. These groups include the Tagalogs, Ilokanos, Bikolanos, and others. The culture of the Philippines is greatly influenced by the Chinese and American cultures as well as those of other countries. The Hispanic influence on the Filipino culture is the result of the Mexican and Spanish cultures as a result of colonial rule.

Every year the citizens of the Philippines host major festivities that are known as the Barrio Fiesta. This fiesta honors all the patron saints of different towns, villages, and regional districts and is celebrated by ceremonies that are held in the church followed by street parades in honor of the saints. There are various contests that include dancing and singing, and cockfight tournaments before the grand finale of the fireworks.

The Chinese also influence the Filipino culture to a large extent, and this is clearly evident in the Filipino cuisines. The locals here have termed the famous Chinese noodles as Mami. Other dishes like meat and other foodstuffs also reflect the influence of the Chinese cuisine. The influence of the Chinese culture in the Philippines is reflected in the fact that citizens occasionally use Chinese surnames, and some are proficient in speaking the language as well.

Over a century ago, the American culture began having a relative influence on the Philippines. The frequent use of the English language in the Philippines is due to the American culture influence. The American culture has also increased the demand for fast food and its chains have spread all over the Philippines. Filipinos have also started listening to the latest American music, taken to watching American movies, dancing to the American tunes, and also started fancying Hollywood actors.

The growth of the Information Technology sector coupled with the steadily rising need for faster and efficient customer service by major service and manufacturing companies has prompted the rise of Philippines call center companies to meet their stringent client demands. Instead of adding company resources to meet their after market service, major companies now turn to specialized third parties like the call center companies from the Philippines.

The Philippine call center industry has truly grown in the past year. This is because the Philippines offer all that outsourcing offshore businesses need. First and foremost of these is the available competent workforce and relatively lower cost of labor as compared to an onshore operation. The industry has developed well and lead race in the global outsourcing industry.

Philippines call center services includes inbound customer service, outbound telemarketing, lead generation, customer contact services, finance and accounting, legal and medical transcription, logistics, administration, technical support, web development, software development, language training and human resources management. In the demand of quality customer service, these companies are now major players across the globe.

Recent technological advancements has even made it much more easier for Philippine call centers to work effectively even cross over borders and countries, of which opened up doors for the establishment of small and medium outsourcing companies in Philippines not only for United States clients but also for United Kingdom, Australia and New Zealand. Companies from these countries are now eyeing the Philippines as the premiere resource for the workforce. Small and medium companies have 100 to 500 call agents while the renowned call center has 1000 to 5000 call agents across the country.